The NO BS Way To Run A Great Gym

The NO BS Way To Run A Great Gym

The following guest post is from Mike “The Machine” Bruce, Strongman competitor, gym owner, former Marine and all around man of integrity. Running a successful gym is all about exceeding expectations — going above and beyond what others offer to create something truly...
Why Deceptive Gym Advertising Hurts Everyone and Risks More Regulations

Why Deceptive Gym Advertising Hurts Everyone and Risks More Regulations

As a gym advertising and marketing veteran who prides himself on building long term relationships based on ethical business practices, I have some core beliefs. Here’s the main one: there are certain lines you just don’t cross. Misleading prospects is the ultimate...