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The Surprising New Revenue Stream You REALLY Need: Online Programming

The Surprising New Revenue Stream You REALLY Need: Online Programming

From where I stand as a membership marketing consultant, mostly to “Ma and Pa” gyms, many facility owners are making a big mistake: trying to beat the “big boys” at the their own game. They are offering the same deep discounts, but don’t have the big...

The NO BS Way To Run A Great Gym

The NO BS Way To Run A Great Gym

The following guest post is from Mike “The Machine” Bruce, Strongman competitor, gym owner, former Marine and all around man of integrity. Running a successful gym is all about exceeding expectations — going above and beyond what others offer to create...

Why Deceptive Gym Advertising Hurts Everyone and Risks More Regulations

Why Deceptive Gym Advertising Hurts Everyone and Risks More Regulations

As a gym advertising and marketing veteran who prides himself on building long term relationships based on ethical business practices, I have some core beliefs. Here’s the main one: there are certain lines you just don’t cross. Misleading prospects is the...

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