Category Archives: Health Club Direct Mail

A health club direct mail archive: here United Fitness Marketing shows you the ins and the outs of direct mail.

Why Deceptive Gym Advertising Hurts Everyone and Risks More Regulations

As a gym advertising and marketing veteran who prides himself on building long term relationships based on ethical business practices, I have some core beliefs. Here’s the main one: there are certain lines you just don’t cross. Misleading prospects is the ultimate no-no. Sensible people in the industry abandoned deceptive practices years ago.   That’s […]

Health Club & Fitness Center Direct Mail with Postcards

How to best use direct mail is one of our areas of expertise. And the topic seems equally popular with readers. We’ve been getting a ton of hits and feedback on our new health club promotions page regarding direct mail pricing. So we thought we would go into more detail on the subject. First and […]