Category Archives: Health Club & Gym Membership Sales

The Surprising New Revenue Stream You REALLY Need: Online Programming

From where I stand as a membership marketing consultant, mostly to “Ma and Pa” gyms, many facility owners are making a big mistake: trying to beat the “big boys” at the their own game. They are offering the same deep discounts, but don’t have the big marketing budgets to compete effectively. The idea is to get […]

How New Gym Owners Can Avoid Rookie Mistakes

So you’ve finally decided to take the plunge and open your own gym, health club, or studio. Congratulations! But beware. Success will require more than just your love of fitness and your desire to help people. As a leading gym membership consultant, I’m often been called in to boost sales. But sometimes the call comes […]

The NO BS Way To Run A Great Gym

Note from Mike Frawley, President of United Fitness Marketing: The following guest post is from Mike “The Machine” Bruce, Strongman competitor, gym owner, former Marine and all around man of integrity. Running a successful gym is all about exceeding expectations — going above and beyond what others offer to create something truly special. First and […]

Time To Say Goodbye To Tanning

Call it a reality check. Call it tough love. Call it anything you like. But hear me loud and clear, because I’m about to say something no one else will: It’s time for health clubs to distance themselves from the tanning industry. If tanning is part of your business, now is the time to come […]

High Pressure Sales Tactics Don’t Work

It’s time for the health club industry to start a 12 step program in 2014 to drop some bad habits. You want to know why $10 a month, low-cost, so called “no commitment” gyms have an edge?  They don’t pressure people.  And their price point requires few sales skills. Private equity funders for this dubious business model may […]

No Health Club Membership Sales Prospect Should Walk

Call it the story of health club membership sales gone wrong. And I saw it with my own eyes. It’s the story of how a prospect walked out without buying anything. And it was all so needless. The story begins with me relaxing after my workout today. I was enjoying a shake at the counter […]