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No Health Club Membership Sales Prospect Should Walk

Call it the story of health club membership sales gone wrong. And I saw it with my own eyes. It’s the story of how a prospect walked out without buying anything. And it was all so needless. The story begins with me relaxing after my workout today. I was enjoying a shake at the counter […]

Why Timing is Everything: Direct Response Marketing vs. Brand Investment

“Timing is everything,” runs the old saying. And truer words were never spoken when it comes to important decisions about gym and health club marketing. It’s all a matter of striking the correct balance between the short-term benefits of a direct response marketing and long-term brand building. When building a health club brand, direct response […]

Health Club Complimentary Personal Training Programs

With the emergence of Planet Fitness and of other low cost fitness providers, servicing and winning over your members is more important than ever. Today we are going to discuss the use of complimentary personal training programs for new members. Over the years, we have seen many different levels of service health clubs provide for […]

Health Club & Fitness Center Direct Mail with Postcards

How to best use direct mail is one of our areas of expertise. And the topic seems equally popular with readers. We’ve been getting a ton of hits and feedback on our new health club promotions page regarding direct mail pricing. So we thought we would go into more detail on the subject. First and […]

Trick or Treat For Gym Membership Sales Prospects

Just in time for Halloween:  Here’s a fun but evil sales idea that can break the ice, get a laugh and help close the sale. It all begins with slow day at the gym.    You’re feeling a little restless and feisty. There is little traffic. And then it happens.  In walks an out-of-shape couple […]

Health Club Member Referral Programs

Are your members referring friends? If your answer is “no” my question to you is:  what’s the incentive? It’s time for your health club to implement a member referral program. Any gym will get a few new members per week from member referrals. But if you could increase that to 10 – 20 per week […]