Author Archives: admin

The Surprising New Revenue Stream You REALLY Need: Online Programming

From where I stand as a membership marketing consultant, mostly to “Ma and Pa” gyms, many facility owners are making a big mistake: trying to beat the “big boys” at the their own game. They are offering the same deep discounts, but don’t have the big marketing budgets to compete effectively. The idea is to get […]

Lessons From CrossFit For “Mom and Pop” Health Clubs

It all boils down to one word: community. Let me explain. Love it or hate it, there is no denying the tremendous impact CrossFit has had on the fitness industry in the last few years.  So this is not going to be yet another CrossFit-bashing blog post. I will have nothing to say about allegations […]

How New Gym Owners Can Avoid Rookie Mistakes

So you’ve finally decided to take the plunge and open your own gym, health club, or studio. Congratulations! But beware. Success will require more than just your love of fitness and your desire to help people. As a leading gym membership consultant, I’m often been called in to boost sales. But sometimes the call comes […]

The NO BS Way To Run A Great Gym

Note from Mike Frawley, President of United Fitness Marketing: The following guest post is from Mike “The Machine” Bruce, Strongman competitor, gym owner, former Marine and all around man of integrity. Running a successful gym is all about exceeding expectations — going above and beyond what others offer to create something truly special. First and […]

Time To Say Goodbye To Tanning

Call it a reality check. Call it tough love. Call it anything you like. But hear me loud and clear, because I’m about to say something no one else will: It’s time for health clubs to distance themselves from the tanning industry. If tanning is part of your business, now is the time to come […]

Why Deceptive Gym Advertising Hurts Everyone and Risks More Regulations

As a gym advertising and marketing veteran who prides himself on building long term relationships based on ethical business practices, I have some core beliefs. Here’s the main one: there are certain lines you just don’t cross. Misleading prospects is the ultimate no-no. Sensible people in the industry abandoned deceptive practices years ago.   That’s […]